01 / Selected workBrand Identity & Visual System / 2025

Voces
Gaudii.

A chorus of voices.
A shared visual language.
Visual Identity & Brand Guidelines
Choir of LGBTQ+ people and allies
Real pink and orange Voces Gaudii brandbook cover with the choir photograph inside an orange arch

The final brandbook cover — the actual design, featuring the choir, a vivid palette and the identity’s signature arch.

The brief / The idea

Different people.
A collective voice.

Voces Gaudii is a choir and a community. Its visual identity needed to reflect the energy of singing together without erasing the people who make it possible. The creative starting points were belonging, harmony, emotional warmth, power and joy — not as abstract promises, but as experiences shared by individual singers.

The visual system holds many voices together without making them identical.

I developed a colourful, modular identity rooted in two simple shapes — an arc and a dot — and supported it with photography that alternates between individual faces and the strength of the whole ensemble.

Brand identityLogo development & symbolism
Colour palette / typography
Visual systemModular geometry & icon language
Photography & layout rules
Brand deliverablesBrandbook & one-page brand board
Application studies / usage rules
01 / The people

The group is made
of individuals.

One of the identity’s guiding decisions was to give equal importance to close-up portraits and collective photographs. Together, they convey the choir’s dual nature: personal emotions and a powerful sense of belonging.

Voces Gaudii brandbook photography direction featuring close-up portraits
Brandbook, p. 13 — individual voices, faces and emotions.
Voces Gaudii brandbook photography direction showing singers performing together
Brandbook, p. 14 — the power of the group.
02 / The mark

One arc.
One dot.

The mark draws on the choir’s concert formation — singers arranged in arcs around their conductor — and on the fan, a recurring object at performances. The arc and dot are also the building blocks of the wider identity. Their proportions and spacing are defined rather than left to chance.

Actual approved Voces Gaudii primary arched wordmark and alternate version extracted from the designer's brand board

Primary and alternative logo configurations, from the supplied final brand board.

Original final brandbook page describing the construction of the Voces Gaudii arched logo and exclusion zone
Construction and clear-space rules — original brandbook, p. 4.
03 / The visual language

One system.
Many expressions.

The logo stays monochrome: the palette and the choir’s photography carry the diversity. Inspired by LGBTQ+ colours, the palette is adjusted for the brand’s own tone. Arcs and dots can be recomposed into distinct symbols — for joy, shelter, community and emotional connection — while remaining recognisably Voces Gaudii.

Colour specifications from the actual Voces Gaudii brandbook, including brand logo options
Palette and single-colour logo variants — brandbook, p. 8.
Arc and dot construction rules and modular example shapes
Two shapes become a flexible visual grammar — brandbook, p. 7.
Actual visual symbols for LGBTQ+, belonging, choir, safety and joy using arc and dot motifs
Meaningful variations within the same system — brandbook, p. 12.
04 / Application studies

Made to be
recognised.

The brandbook demonstrates how the identity can expand across concert communications, photography-led posters and campaign graphics. Instead of making every layout identical, the arc creates a recognisable relationship between each format.

Crop of original Voces Gaudii poster application showing embracing singers, magenta logo and typography on a tiled wall
Concert poster — conceptual application from the final brandbook, p. 19.
Crop of Voces Gaudii brandbook portrait poster application featuring a singer, black backdrop and white typography
Portrait-led communication — conceptual application from the final brandbook, p. 21.
Four actual Voces Gaudii poster designs displayed as conceptual wall mockups
A family of layouts rather than a single repeated template — brandbook, p. 22. Mockup concepts, not documentary installation photographs.
05 / Process & guidelines

Explored broadly.
Defined precisely.

The initial presentation explored several possible directions, including sound-derived lines and a more geometric arch-based language. The delivered identity is the arc-and-dot system shown throughout this case — the earlier routes are design explorations, not alternate launched identities.

Initial unselected Voces Gaudii design exploration using voice-inspired ribbon lines
Earlier proposal — sound- and voice-inspired visual direction. Not the final identity.
Voces Gaudii early arch motif identity proposal and visual studies
Earlier proposal — exploration of the arc-based visual language.
Original Voces Gaudii brandbook specification of graphic composition, logo placement and layouts
The system translated into reusable composition rules — brandbook, p. 16.
The completed identity

An arc and a dot.
A full visual language.

Final 22-page brandbook, visual identity and one-page brand board. Illustrated applications shown here are studies from those source documents.

Credits.

Visual identity, brand system, concepts & guidelines
Kasia Meszka — identity concept and design, visual system, brandbook and one-page brand board.
Client
Voces Gaudii — a choir of LGBTQ+ people and allies.
Photography
Choir and performance photography used in the supplied original brandbook. Individual photographers are not identified in the uploaded documents.
Project materials
Final 22-page brandbook, 1-page brand board and an earlier 23-page concepts presentation.
Year
2025

All featured designs are taken from the original files supplied by the designer. Proposal images are marked as explorations; promotional applications from the brandbook are marked as conceptual mockups.